How to Organically Increase your TikTok views & sales Part 1

Spur consumer spending through organic growth.

Let’s be real—TikTok is like that one friend who became famous overnight, and now everyone wants to be in their inner circle. The golden era of FB advertising for DTC brands is over. With millions of users scrolling at lightning speed and Tiktok's favourable creator policies, brands can no longer ignore TikTok.

Grabbing attention in a fast-paced viewer behaviour and overload of content is like attention a rock concert wearing a camouflage. But fear not! If you want to boost your views (and actually turn them into sales), you don’t need to resort to cringey dance trends or buy fake followers. Here’s how you can organically grow your TikTok presence without selling your soul to the algorithm gods.

In our series of TikTok comprehensive guide, you will get the absolute cheatcode on how to increase views and convert this into actualised sales. This is the best for brands that sell products or consumer services (especially digital services). All you have to do is the work of content creation. Part 1 highlights all about content through storytelling and flow. For Part 2 on Content Production, Click Here.

The content flow of an original Tiktok video is as simple as: Hook, Story Development, Climax, CTA.

People on TikTok have the attention span of a goldfish on caffeine. If your video doesn’t grab them immediately, they’ll swipe faster than you can say “wait, come back!”

It is a rule of thumb to place "Hooks" with questions/leads such as: What you are doing Wrong... What Doctors are not telling you...Some creators may begin with a video with statements such as: 10 ways to... Day in the life of a...

A great hook should capture views the first second. Hooks should applied to both your idea of catchphrase and during production & post-production.

Now that you have your starting point, deploy storytelling tactics within the video.

Quickly introduce the problem, situation, or idea. - You may do this comedically, informatically, or slice-of-life style. Provide context to this, allow for a transition of flow into a conclusive part of your video. This may differ if you are starting with a statement which you may then cut directly into showing the scene. Visually, use text overlays to reinforce the message. Keep dialogue/snippets short and snappy.

TikTok favors engagement-driven content, so ask a question, spark a debate, or encourage viewers to try it themselves. After the build up of scenes, your next step is to hit the climax/conclusive aspect of your video. You can do this by providing a strong statement or simply ending the scene to then transition into a CTA. The following steps should be guided either through in-video narration/captions then followed potentially by post captions and/or available links in your post/bio.